Playa launched in 2017 to bring effortless
California cool to everyone, everywhere.
Playa's botanical-based products balance
the best of nature and science for truly
SUPER SEED CURL DEFINING CRÈME
NEW DAY HAIR
HEALING HAIR MASQUE
EVERY DAY SHAMPOO
VIOLET BRIGHTENING SHAMPOO
MONOI MILK LEAVE-IN CONDITIONER
RITUAL HAIR OIL
CALIFORNIA SALT SHAMPOO
ENDLESS SUMMER SPRAY
MEET SHELBY WILD
Shelby was living in New York working as a stylist for Vogue when she realized everyone could do "no makeup, makeup," but no one had the perfect formula for wash-and-go hair. So, she moved to Venice, California to create products that allow the effortless ease of wash-and-go hair to be accessible to everyone without compromising style or efficacy.