PLAYA
Playa launched in 2017 to bring effortless
California cool to everyone, everywhere.
Playa's botanical-based products balance
the best of nature and science for truly
transformative results.
MEET SHELBY WILD
Shelby was living in New York working as a stylist for Vogue when she realized everyone could do "no makeup, makeup," but no one had the perfect formula for wash-and-go hair. So, she moved to Venice, California to create products that allow the effortless ease of wash-and-go hair to be accessible to everyone without compromising style or efficacy.