This weekly purple shampoo, packed with beautiful, naturally-derived violet pigments, deeply cleanses to neutralize brassiness and rinse away mineral buildup for brighter, shinier strands. Apple cider vinegar and Vitamin C remove hard water buildup, promoting shine and bounce, while Babassu oil infuses the hair cortex with essential moisture.

Removes green from chlorine & brassiness from hard water buildup

BENEFITS

• Butterfly Pea Flower - Butterfly Pea Flower contains anthocyanin, a naturally occurring purple pigment, which not only neutralizes brassiness from blonde hair, but also helps to maintain all other hair colors, adding luster and dimension.
• Apple Cider Vinegar - ACV gently gets rid of product buildup (bye, dry shampoo!) while balancing the scalp, relieving itchiness and dandruff. A natural toner, ACV also aids in the elimination of crunchiness and brassiness.
• Lemon & Lime - A natural chelating ingredient, citric acid detoxes strands from hard water minerals and heavy metals, which can cause dryness and frizziness.

HOW TO USE

• Once or twice a week, swap your daily shampoo for a quarter-sized amount of Violet Brightening Shampoo. Massage evenly into scalp and strands and let sit for 3 minutes. Rinse thoroughly and follow with Playa Supernatural Conditioner. For a deeper treatment, follow with Playa Healing Hair Masque.

YOUR PLAYA ROUTINE

• STRAIGHT - For super straight strands, Violet Brightening Shampoo doubles as a weekly detox and a weekly volume boost. Focus product on the roots and massage to promote volume. Follow with Playa Supernatural Conditioner.
• WAVY - While in the shower, finger comb your newly-detoxed strands as you rinse. Follow with Playa Supernatural Conditioner or Playa Healing Hair Masque. Once you’re out the shower, scrunch hair to promote waves.
• CURLY - Twist hair into 1-inch sections, working product into strands and promoting an even curl pattern. Distribute Playa Supernatural Conditioner or Playa Healing Hair Masque with fingers or wide-tooth comb. Avoid brushing dry hair to avoid frizz or damage.

Net Weight: 7.4 fl oz. / 220ml

Water/Aqua/Eau, Lauramidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Glycerin, Cocamide Mipa, Propanediol, Xylitylglucoside, Clitoria Ternatea Flower Extract, 1,2-Hexanediol, Anhydroxylitol, Acetic Acid, Sodium Gluconate, Maltitol, Tetrasodium Glutamate Diacetate, Xylitol, Polyquaternium-7, Caprylhydroxamic Acid, Citric Acid, Citrus Aurantifolia (Lime) Fruit Extract, Citrus Limon Juice, Pelvetia Canaliculata Extract. Fragrance/Parfum